Books

What They’re Saying

“DIY Public Relations is a hands-on storytelling map—detailed, useful, and practical.”
Beth Macy, New York Times bestselling author of Raising Lazarus, Dopesick, Truevine, and Factory Man; former reporter for the Roanoke Times

“Dan’s practical public relations tips provide long time media professionals and newbies great insight and effective ideas for their work.”
Jamie Farmen, community development coordinator and marketing manager, South Dakota Community Foundation

“If public relations were a car, Dan Shortridge has provided the keys for it that anyone can drive, provided they follow some simple, basic steps.  … This book tells you exactly how you do it.”
Ed Curlett, public affairs professional

“An incredibly powerful tool to help nonprofits and small businesses identify their stories and tell them effectively so that journalists will be excited to share them.”
Allison Taylor Levine, MPA, APR

“DIY Public Relations is a thorough, easy-to-read presentation of strategies for getting the public to notice your organization, business, or whatever it is you want to promote. … I’d recommend this book to anyone thinking about dipping their toes into the PR pool.”
Dave Perozek, metro editor, Northwest Arkansas Democrat-Gazette

“A gem that is chock full of fundamental, essential advice on managing and leading public relations strategies. … No matter if you are a veteran PR strategist or someone just getting into the business, Dan’s guidance provides a back-to-basics approach with a creative flair on how to tell your story effectively.” Jim Smith, external affairs manager, Delmarva Power

“DIY Public Relations is an informative step-by-step manual filled with real-life examples to design and implement successful PR campaigns. What a gift for beginning publicists or anyone needing media attention for their business, project or cause.”
Cathy Taylor, president, Cathy Taylor Public Relations