Free Resources: Do It Yourself Public Relations

For nonprofits, small businesses, school districts, independent schools, local governments and more, here are some free tools to download and use in your communications and PR planning.

• Media Event Planning Workbook: 17 pages of questions, checklists and insight into putting on a great event to get attention to your news and organization’s work.

• News Release Checklist: Make sure you’ve ticked off every item on this list to craft a news announcement that the media will run just as you wrote it.

• Crisis Communication Tipsheet: How you communicate in a crisis is just as important as how you manage it. Follow this quick-reference guide to developing your communication plan.